Managing for the Future by Peter Drucker

Author:Peter Drucker
Language: eng
Format: mobi, pdf
Publisher: Taylor and Francis
Published: 2013-05-12T14:00:00+00:00

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Corporate Culture: Use It, Don’t Lose It

Changing the corporate culture has become the latest management fad. Every business magazine carries articles about it. And not a week goes by without my being asked to run a seminar on the subject.

There is indeed a need to change deeply ingrained habits in a good many organizations. Electric-power and telephone companies always had their profits guaranteed by public regulation. Now they find themselves up against cutthroat competition. Customers demand just-in-time delivery. Consumers are increasingly picky about quality and service. Employees sue at the drop of a hat alleging discrimination and sexual harassment. And with product lives shrinking, there is an urgent need in most mechanical industries in the U.S. (and even more in those of Europe) to change drastically the way new products and new models are conceived, designed, made and marketed, with the process eventually being telescoped into months from years.

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